Search Engine Optimization (SEO) is becoming an ever more important tool in the online marketing tool belt. Many businesses ask themselves, does SEO matter? The short answer, yes.
SEO isn’t just a buzz word. It involves optimization of external and internal website elements that help to boost your companies search results up. Contrary to what some people might tell you, it doesn’t just involve inserting extra keywords on your site. In today’s complex online environment, search engines like Google have a myriad of ranking factors that contribute to your website’s ranking position. Without proper optimization, your website may fall behind your competitor’s, leaving you in the dark. Here are a few of the others reasons we found SEO to be crucial to business growth:
Further Your Reach
Search Engine Optimization allows you to reach relevant customers with a pressing need. Say your company sells cupcakes and a potential client searches for bakers. With proper optimization, your website could be at the top of the results for bakers allowing you to be in front of a customer that might not have found you otherwise.
Unlike most other marketing channels, SEO is very cost effective. After you pay for the optimization itself, results start to come in organically. SEO is an especially great place to start if you have considered pay-per-click advertising but you don’t have to budget to start.
Stay Above the Water
You might think that not touching your website or developing is alright. As they say, no harm no foul. That just isn’t true anymore. Major search engines have implemented new algorithms that penalize you for having dated content and poor design. In short, your website will go down in rankings when you don’t do anything.
While it may seem overwhelming to think about algorithm changes or artificial intelligence ranking your website, it needs to become a priority. Over 81% of customers conduct research online before making a purchase. If you neglect to keep your website fresh and up to date, you might start to lose out to your competitors. Luckily, Outside the Box Design offers SEO services. Learn how we can help you stand above the crowd.
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