Top 5 Tips for a Successful PPC Campaign

Published on July 24, 2019 | Post by

A small business can effectively rely on pay-per-click (PPC) marketing campaigns to make their presence known far and wide. With Google constantly changing algorithms, businesses have to invest in marketing strategies that are strong and effective in delivering the desired results. And whoever told you that this has to be run with a huge budget did not want your business to benefit from this effective marketing campaign; this can actually be achieved on a budget that fits your business. Here are some tips that will help you run an effective PPC campaign:

Doing Market Research

You’ll need to run ongoing research, in order to learn more about the market’s needs and desires. You can use surveys, exit interviews, focus groups and mobile research to gather data. Collecting this data will help you cut your costs and build a strong campaign out of evidence-based decisions.

Conduct a PPC Keyword Search

By using a keyword planner with the recently collected market data, you can also use the established keyword and phrase research tools to carry out a comprehensive list of the keywords which can make your presence on the web known as well as making it easy for visitors to find your business and products. Once you have these details, test the combinations of keywords and phrases to see which one will have a direct impact. If you’re using Google Adwords, you can have a look at the suggested bid column to get more information on this.

Exact Match vs Broad Match

There has been an argument between those who insist on narrowing your net and casting too wide in order to net more people in an attempt to improve your business performance online. While casting the net wide has an advantage such as more traffic, when it comes to PPC campaigns casting it narrow or exact match yields the greatest results. You want to make every penny count, you want to target people who are likely to visit your page, then click and actually buy your products. This will require the use of keywords which are effective, the kind that shoppers are truly interested in.

One at a Time

One might be tempted to spread PPC targets across several platforms but as experts warn, this may lead to loss of important data. Focus on one at a time; start with Google since this is where the majority of web users start. Use the generated date to make decisions. Also, constantly re-evaluate the data and make adjustments in order to improve the conversions.

Learn how Outside the Box Design can help you create an effective PPC campaign.

Related posts

Three Mistakes Digital Marketers Make and How to Avoid Them

November 12, 2019

When I was in school, I learned a valuable lesson that virtually every teacher and professor impressed on me and my peers: the more I learn about a subject, the less likely I am to make mistakes. As I’ve gotten older – and hopefully wiser, I’ve discovered there is truth in that belief. After all,…

Read More

Six Reasons Your Website is More Important Today Than It Was Yesterday

October 29, 2019

A fascinating exercise when you have a little downtime is to visit the Wayback Machine Internet Archive where you can view old websites as far back as the mid-1990s. Taking a walk down memory lane often reminds us of how far we’ve come since the Internet became the ubiquitous resource it is today. Back in…

Read More

How Explainer Videos Can Grow Your Customer Base

August 7, 2019

Video is taking the world by storm, YouTube hosts billion of visitors every month, all the major social media networks have video options in their platforms.

Read More

About Noah Vertefeuille

Noah is the owner of Outside the Box Design. A graduate of the University of Connecticut's Digital Media and Design program, Noah learned the foundational elements of digital marketing and media. He built on that foundation with jobs at Cigna, Nerac, and Control Station. Have a question for Noah? Feel free to reach out at noah@outsidethebox.design!

Leave a Comment





0 Shares
Share
Tweet
Share
Email