What It Is:
One of the most essential parts of marketing is analytics. Without analytics, you couldn’t see how your website was doing, how people were getting there, or what terms they might use to find your business. The advent of free tools such as Google Analytics and Google Search Console have been a big help for many businesses, but unless you have a marketing degree, interpreting that data is a challenge.
What We Do:
Outside the Box Design has a team of people trained to read and interpret the data received from not only Google Analytics and Google Search Console, but other paid tools that delve deeper into the data. When you hire us, we will send you a monthly report with visual representations of the data and short explanations on what it all means.
Why You Need It:
Taking the time to sort through all the data for your website and then actually trying to interpret it can be very time-consuming. When you are trying to run a business, you need to be able to get actionable insights, without diverting your attention from day to day operations.