When PPC – or Pay Per Click – campaigns first came onto the marketing scene, their top priority and focus surrounded Google AdWords. It was common knowledge for both business owners and digital marketers to succeed online, and Google ads were a must-have. Being the majority of peoples’ go-to search engine, Google held a wealth of potential business opportunities for all companies, big and small. However, as time went on, digital marketing began to change. Social media entered the world at large, and with it, all new types of marketing potential.
While Google AdWords continues to dominate the pay per click market today – with Facebook also taking a significant piece of the pie – they are no longer alone in marketing potential. We are now seeing more and more businesses that are finding new online customer-rich environments.
Why Should I Expand my PPC Advertising Beyond Google and Social Media?
Google had long stood in near-total solidarity when it came to online marketing, making it an absolute collective of businesses trying to fight each other for the top spot of the search engine’s keyword results. This weighed down platform has become exceedingly difficult for small companies trying to reach their target market.
If your company is new to the game and lacks general awareness from the public, Google AdWords may not be able to generate the traffic that you’re hoping – and paying – for. On the other hand, excess traffic may lead your business toward unwanted consequences, such as low click trough rates (CTRs), low conversion numbers, or higher bids.
What are Some Alternative PPC Marketing Options Across the Internet?
To call the internet a prominent place would be a severe understatement. The internet hosts billions of users worldwide every day, and Google is far from the only site available. By marketing on other platforms, your small business may be much more likely to see positive traffic and sales.
While the Bing search engine is relatively inferior to Google’s constant usage, there are definite bonuses in using them in your PPC campaign. The cost per click for ad campaigns is far more affordable than that of Google, and with fewer competitors, your traffic will be more easily accessible.
Bing tends to take the lead over Google when you consider long-word searches, and roughly 50% of all internet searches are longer than four words. It also should be taken into consideration that the Bing Yahoo! Traffic is rising. Bing Ads can be seen on its “search network,” which it shares with Yahoo! and other syndicated search sites.
The expected cost per click for businesses marketing on Bing is $1.54, roughly 33% lower than Google’s price. On Bing, can assign differing campaigns for individual time zones, which can significantly help marketing.
When Facebook first entered the scene, it was considered to be a market with endless potential. However, like Google, it soon became flooded with businesses duking it out for a top spot. Fast forward to today, though, and Facebook is just one of many social media websites that the majority of society frequents.
Instagram, Twitter, YouTube, TikTok, and LinkedIn all contain billions of users worldwide. Each site has its specific guidelines for how a marketing campaign can succeed on its platform.
Why Should I Invest in a Professional PPC Marketing Campaign?
In our tech-driven world, a business’ online presence is a cornerstone in its overall success, especially when you consider that 85% of consumers use the internet to search for local businesses in their area. Even if your company isn’t technically an “online business,” you should still be showcasing your services and products to online traffic.
The sheer amount of potential online traffic has makes digital marketing campaigns crucial to its success and future revenue. However, marketing campaigns are anything but simple. An ideal scenario for business owners is a maximized ROAS – or return on ad spend – from their online campaign. A high ROAS means that the business can invest in future marketing and see organic traffic on their site, leading to sales. So, how can you maximize a ROAS?
The first step to a successful online campaign is hiring an experienced digital marketing team to assist you in your business’ PPC plan. Professional digital marketers have the knowledge and tools to work with you to devise your ideal PPC campaign.
Today’s PPC marketing strategies require a solid understanding of target audiences, bidding strategies, and online social platforms. Running a lucrative marketing campaign takes time and dedication. By hiring a professional company like Outside The Box Design, you are freeing yourself to focus on your business instead of your promotion.
How do I Learn More?
To learn more about PPC advertising beyond Google, contact the experts at Outside The Box, at 1-860-375-0297. Our professionals will be happy to answer any questions you have.