Video is taking the world by storm, YouTube hosts billion of visitors every month, all the major social media networks have video options in their platforms. This is expected to grow even bigger with three-quarters of all the content expected to be through video. This...
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Search engine optimization experts worth their name will tell you that not all strategies will give you the kinds of results that you need, some may get you into a lot of trouble. Black Hat SEO is the kind that can even lead to the...
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A small business can effectively rely on pay-per-click (PPP) marketing campaigns to make their presence known far and wide. With Google constantly changing algorithms, small businesses have to invest in marketing strategies that are strong and effective in delivering the desired results. And whoever told...
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They say that failing to plan is planning to fail, nowhere does this adage apply better than in marketing. You may have done everything else well as far as your business is concerned but if you fail to come up with strategies on how you’ll...
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For a new business owner looking to get your business online, you might have heard about probably heard about web design or DIY website builders like Wix and Squarespace. They do sound very easy to use and attractive with claims of being able to have...
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In many cases, a great idea promises to be an amazing business fails in the real world when the entrepreneur has to deal with finances, accountings, marketing, legal, management, planning, technology, etc. People can opt to improvise, have their own training and manage every aspect...
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Pay Per Click - Have you heard of the phrase, but don’t really know the best way to benefit from it? Pay-Per-Click advertising is one of the solid marketing methods that many of the world’s largest brands use and for good reason too. It is...
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If you have ever tried to market your products (or services), or even to simply post some content online, you probably stumbled upon SEO. If you are not particularly familiar with this acronym, its meaning is very straight-forward: Search Engine Optimization, implying its intended purpose...
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With the rise of the smartphone, GPS systems have become more prevalent than ever. While it can be helpful to the average Google Maps user, it can also play a big role in advertising. But what is geofencing? Geofencing is the advertising technique in which platforms...
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Search Engine Optimization (SEO) is becoming an ever more important tool in the online marketing tool belt. Many businesses ask themselves, does SEO matter? The short answer, yes. SEO isn’t just a buzz word. It involves optimization of external and internal website elements that help to...
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