Three Mistakes Digital Marketers Make and How to Avoid Them
When I was in school, I learned a valuable lesson that virtually every teacher and professor impressed on me and my peers: the more I learn about a subject, the less likely I am to make mistakes. As I’ve gotten older – and hopefully wiser, I’ve discovered there is truth in that belief. After all,…
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Six Reasons Your Website is More Important Today Than It Was Yesterday
A fascinating exercise when you have a little downtime is to visit the Wayback Machine Internet Archive where you can view old websites as far back as the mid-1990s. Taking a walk down memory lane often reminds us of how far we’ve come since the Internet became the ubiquitous resource it is today. Back in…
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How Explainer Videos Can Grow Your Customer Base
Video is taking the world by storm, YouTube hosts billion of visitors every month, all the major social media networks have video options in their platforms.
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Black Hat SEO Tactics That You Should Avoid
Search engine optimization experts worth their name will tell you that not all strategies will give you the kinds of results that you need, some may get you into a lot of trouble.
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Top 5 Tips for a Successful PPC Campaign
A small business can effectively rely on pay-per-click (PPP) marketing campaigns to make their presence known far and wide.
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Why Do I Need A Marketing Plan?
They say that failing to plan is planning to fail, nowhere does this adage apply better than in marketing.
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4 Things You Should Know Before Hiring a Pay-Per-Click Company
Pay-Per-Click advertising is one of the solid marketing methods that many of the world’s largest brands use and for good reason too.
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Why You Need to Hire an SEO Professional
If you have ever tried to market your products or services, or even to simply post some content online, you probably stumbled upon SEO.
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Why Do I Need SEO?
Search Engine Optimization (SEO) is becoming an ever more important tool in the online marketing tool belt.
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The 5 Most Important Things in Email Marketing
You have an email list that you have sourced for a long time, you even have a mail template that you are ready to use, but you do not seem to be well prepared to make that marketing email stand out from the rest.
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