What is Geofencing and How Can I Use it?
With the rise of the smartphone, GPS systems have become more prevalent than ever. While it can be helpful to the average Google Maps user, it can also play a big role in advertising. But what is geofencing?
Geofencing is the advertising technique in which platforms such as Facebook or Google can display ads based on user’s geographic location. While this may sound a little creepy or like “big brother”, it can play a huge role in small and mid-sized businesses. Here is a list of things you can do with geofencing:
Engage Local Shoppers:
If you’re a hardware store on Main Street in Manchester, CT, you probably don’t want to be spending money on advertising to people who live hours away. By using geofencing, you can engage local shoppers in your area and only spend money on the people who are most relevant to your business. This can also be useful if you own a services business that only caters to certain towns or regions.
Have you ever been walking by a store and gotten a notification that they were offering a deal? Would it be great if you could do that? Well with geofencing, you can! Geofencing allows you to set a radius around your store, even down to the foot so that you can engage with customers as they walk by.
Leverage Your Location:
By using geofencing, you can target customers who may otherwise go to your competitors. You could potentially run a campaign so that customers who pulled into your competitor’s parking lot would get a deal from you. In a fast-paced and competitive world, every advantage you can get will help you last longer than the other guy.
If you are a local business who has been considering pay-per-click advertising, then geofencing might just be for you. Save money by reaching out to the most local and relevant customers. Don’t know where to start? Don’t worry! Outside the Box Design offers a range of pay-per-click services that include geofencing on request.
Author: Noah Vertefeuille
Noah is the owner of Outside the Box Design. A graduate of the University of Connecticut’s Digital Media and Design program, Noah learned the foundational elements of digital marketing and media. He built on that foundation with jobs at Cigna, Nerac, and Control Station. Have a question for Noah? Feel free to reach out at firstname.lastname@example.org!