How Explainer Videos Can Grow Your Customer Base

Published on August 7, 2019

Video is taking the world by storm, YouTube hosts billion of visitors every month, all the major social media networks have video options in their platforms. This is expected to grow even bigger with three-quarters of all the content expected to be through video. This is phenomenal growth, one that presents a business with an opportunity to reach its target audience more effectively. It can help in generation of new leads as well as develop the already-existing customer base. Here are five ways you can use video explainers to improve your customer base.

Presenting Your Business

Using a video explainer, you can explain to the customer what you have to offer, this will make customers stop and listen. They may find it hard to read the texts, but when content about what your business offers is presented in the form of a video, it will arouse more interest, helping you to reach more customers and making an impact on the internet.

Offering Instructions or Teaching the Target Audience

With the use of how-to videos, you can directly engage customers. Here you’ll make them understand what your business is all about and what it has to offer to customers. Use of such a strategy not only increases the level of concentration but also understanding, further boosting the chances of leads buying into your idea and ultimately becoming a customer. This also increases customer satisfaction and loyalty.

Launching Product Trailer

You can use a video explainer to build anticipation and create great interest as you launch your product or service. This presents an opportunity for the business to create awareness, and inform the customers of a new product. They will definitely want to know more about the product.

Special Interest Content

You can educate customers on an area of your expertise, where you present a topic that you’re well versed in and that is equally relevant to the audience. Creating a three-minute video can create a lasting impression on customers as well as raise confidence in your abilities to offer services which will satisfy customers.

Telling Your Customers All About Your Business Vision, Strategy, and Goals

You can effectively use an explainer video to inform stakeholders and customers about your business’s mission, vision, goals, and strategies. This will not only excite the audience but also have a lasting effect, especially if is prepared with the audience in mind.


Are you ready to take your business to the next level? Contact Outside the Box Design about creating an explainer video.

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About Noah Vertefeuille

Noah is the owner of Outside the Box Design. A graduate of the University of Connecticut's Digital Media and Design program, Noah learned the foundational elements of digital marketing and media. He built on that foundation with jobs at Cigna, Nerac, and Control Station. Have a question for Noah? Feel free to reach out at!