Web Design
5 Things to Put on Your Website to Boost Engagement
The Rise of Digital Marketing on Websites Nowadays, nearly every business has a website. However, websites vary drastically, from being a simple page including tidbits of information about a store’s business hours to an utterly detailed site featuring weekly blog posts, reviews, and videos. Market shares are increasing significantly from leading retail e-commerce companies in…
Read MoreWhat is Content Marketing?
Internet marketing is the wave of the 21st century. However, it is much more than just posting a website and having a social media page. Internet marketing requires numerous forms of content. Content is anything that is posted online to help engage people. It includes blogs, videos, email campaigns, photos, and social media posts. Content…
Read MoreSmall Businesses Can Afford Marketing Agencies Now
This year with more people staying home and frequently using online resources, the global marketing spend is expected to rise to $1.3 trillion as digital marketing spend is estimated to reach $306 billion. If you are wondering how you should invest your marketing funds for your small business to receive the biggest reward, you should…
Read MoreThings To Look For When Choosing A Web Designer
A creative and reliable web designer is a must-have for any growing business. For many customers, your website will be their first point of contact – so you’ll need to make a good impression. Without a strong online presence, your company can get lost in the shuffle quickly, particularly if you’re in a saturated field.…
Read MoreWhy Digital Marketing Is Essential During COVID-19
The Need for Digital Marketing in the COVID Era Since the onset of the Coronavirus pandemic, shelter-in-place, and quarantine orders have affected nearly all our daily lives. Nonessential businesses were forced to close and rethink how they’d stay afloat during the health crisis. Many business owners, especially those with physical storefronts, have experienced shifting consumer…
Read MoreHow COVID-19 Has Impacted Digital Marketing
Digital Marketing was already a booming industry before the Coronavirus, but the effects of the pandemic has proven that Digital Marketing has become more important now than ever. With consumers out of brick-and-mortar stores and on the virtual platform, your website, social media, and other digital marketing tools are essential. Competition is moving online. Most…
Read More3 Digital Marketing Trends Dominating 2020
Digital Marketing is a continuously evolving industry, and 2020 is no exception. Below are three industry trends that will help your business succeed. Visualization The first digital marketing trend of 2020 is Visualization. Well-made visuals are necessary to grab and retain the attention of customers—both current and potential. Many people prefer visuals over long blocks…
Read MoreThree Mistakes Digital Marketers Make and How to Avoid Them
When I was in school, I learned a valuable lesson that virtually every teacher and professor impressed on me and my peers: the more I learn about a subject, the less likely I am to make mistakes. As I’ve gotten older – and hopefully wiser, I’ve discovered there is truth in that belief. After all,…
Read MoreSix Reasons Your Website is More Important Today Than It Was Yesterday
A fascinating exercise when you have a little downtime is to visit the Wayback Machine Internet Archive where you can view old websites as far back as the mid-1990s. Taking a walk down memory lane often reminds us of how far we’ve come since the Internet became the ubiquitous resource it is today. Back in…
Read MorePerks of Building a Website for Small Businesses
Digital marketing offers growth opportunities, equally, to all sorts of businesses. Whether you’re a multinational company or a small-medium business, you can have same access to your potential customer base via the internet. Social media websites, blogs, and company websites help businesses expand their growth. With a solid online presence, you can gain confidence of…
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