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Have your small business brand come alive by increasing video content to reach your customer base.

The U.S. Department of the Interior communicates how digital media can connect, educate, and inform people via social media. It is a great way to represent a business and should be updated regularly. Some tips on incorporating video into your social media feeds include the following: Educate with Instructional Videos People are always looking for…

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Embrace the festivities and grow your social media presence during the holidays!

Social Media Tips for the Upcoming Holidays The United States Census Bureau shares how more than $19 billion is spent in retail sales during the holidays. No matter if you are just getting started or an established company, it is essential to promote your brand during the holiday season. Here are some holiday social media…

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Marketing can bring you closer to your customers.

The Need for Digital Marketing in the COVID Era Since the onset of the Coronavirus pandemic, shelter-in-place, and quarantine orders have affected nearly all our daily lives. Nonessential businesses were forced to close and rethink how they’d stay afloat during the health crisis. Many business owners, especially those with physical storefronts, have experienced shifting consumer…

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digital marketing is changing with COVID-19

Digital Marketing was already a booming industry before the Coronavirus, but the effects of the pandemic has proven that Digital Marketing has become more important now than ever. With consumers out of brick-and-mortar stores and on the virtual platform, your website, social media, and other digital marketing tools are essential. Competition is moving online. Most…

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Make your mark on the world through social media-the world is at your fingertips!

The Rise of Social Media Merriam-Webster defines “social media” as “forms of electronic communication through which users create online communities to share information, ideas, personal messages, and other content.” While still a modern concept, the term has a popularity of being in the top 10% of words looked up in the dictionary. Facebook came out…

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Digital Marketing is a continuously evolving industry, and 2020 is no exception. Below are three industry trends that will help your business succeed. Visualization The first digital marketing trend of 2020 is Visualization. Well-made visuals are necessary to grab and retain the attention of customers—both current and potential. Many people prefer visuals over long blocks…

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