PPC Advertising

Top 5 Tips for a Successful PPC Campaign

A small business can effectively rely on pay-per-click (PPP) marketing campaigns to make their presence known far and wide. With Google constantly changing algorithms, small businesses have to invest in marketing strategies that are strong and effective in delivering the desired results. And whoever told...

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What is Geofencing and How Can I Use it?

With the rise of the smartphone, GPS systems have become more prevalent than ever. While it can be helpful to the average Google Maps user, it can also play a big role in advertising. But what is geofencing? Geofencing is the advertising technique in which platforms...

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