PPC Advertising
PPC Advertising is not just Google or Boosted Posts
When PPC – or Pay Per Click – campaigns first came onto the marketing scene, their top priority and focus surrounded Google AdWords. It was common knowledge for both business owners and digital marketers to succeed online, and Google ads were a must-have. Being the majority of peoples’ go-to search engine, Google held a wealth…
Read MoreSmall Businesses Can Afford Marketing Agencies Now
This year with more people staying home and frequently using online resources, the global marketing spend is expected to rise to $1.3 trillion as digital marketing spend is estimated to reach $306 billion. If you are wondering how you should invest your marketing funds for your small business to receive the biggest reward, you should…
Read MoreWhy Marketing Automation is Becoming a Necessity
A reliable and robust marketing strategy is the force the drives your business. It helps keep your company moving along by gaining the attention of potential customers every day. The best types of marketing strategies do a lot of the work for you, such as Marketing Automation. This software will automate your marketing strategies, allowing…
Read MoreWhy Digital Marketing Is Essential During COVID-19
The Need for Digital Marketing in the COVID Era Since the onset of the Coronavirus pandemic, shelter-in-place, and quarantine orders have affected nearly all our daily lives. Nonessential businesses were forced to close and rethink how they’d stay afloat during the health crisis. Many business owners, especially those with physical storefronts, have experienced shifting consumer…
Read MoreHow COVID-19 Has Impacted Digital Marketing
Digital Marketing was already a booming industry before the Coronavirus, but the effects of the pandemic has proven that Digital Marketing has become more important now than ever. With consumers out of brick-and-mortar stores and on the virtual platform, your website, social media, and other digital marketing tools are essential. Competition is moving online. Most…
Read MoreThree Mistakes Digital Marketers Make and How to Avoid Them
When I was in school, I learned a valuable lesson that virtually every teacher and professor impressed on me and my peers: the more I learn about a subject, the less likely I am to make mistakes. As I’ve gotten older – and hopefully wiser, I’ve discovered there is truth in that belief. After all,…
Read MoreHow Explainer Videos Can Grow Your Customer Base
Video is taking the world by storm, YouTube hosts billion of visitors every month, all the major social media networks have video options in their platforms.
Read MoreTop 5 Tips for a Successful PPC Campaign
A small business can effectively rely on pay-per-click (PPP) marketing campaigns to make their presence known far and wide.
Read More4 Things You Should Know Before Hiring a Pay-Per-Click Company
Pay-Per-Click advertising is one of the solid marketing methods that many of the world’s largest brands use and for good reason too.
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