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Follow these tips to get users on your website, fully engaged, sharing your content, and purchasing your products and services.

The Rise of Digital Marketing on Websites Nowadays, nearly every business has a website. However, websites vary drastically, from being a simple page including tidbits of information about a store’s business hours to an utterly detailed site featuring weekly blog posts, reviews, and videos. Market shares are increasing significantly from leading retail e-commerce companies in…

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Content marketing helps enhance your online business presence.

Internet marketing is the wave of the 21st century. However, it is much more than just posting a website and having a social media page. Internet marketing requires numerous forms of content. Content is anything that is posted online to help engage people. It includes blogs, videos, email campaigns, photos, and social media posts. Content…

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Have your small business brand come alive by increasing video content to reach your customer base.

The U.S. Department of the Interior communicates how digital media can connect, educate, and inform people via social media. It is a great way to represent a business and should be updated regularly. Some tips on incorporating video into your social media feeds include the following: Educate with Instructional Videos People are always looking for…

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The organic business growth that can be found within a successful SEO marketing campaign is invaluable.

Opening a business is a daunting task, and once you start the journey, it’s an uphill battle. You feel the pressures of making a name for yourself in your chosen industry. You also feel the stress of delivering a quality service or product that will keep your clients coming back for more. However, word of…

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Marketing can bring you closer to your customers.

The Need for Digital Marketing in the COVID Era Since the onset of the Coronavirus pandemic, shelter-in-place, and quarantine orders have affected nearly all our daily lives. Nonessential businesses were forced to close and rethink how they’d stay afloat during the health crisis. Many business owners, especially those with physical storefronts, have experienced shifting consumer…

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Digital Marketing is a continuously evolving industry, and 2020 is no exception. Below are three industry trends that will help your business succeed. Visualization The first digital marketing trend of 2020 is Visualization. Well-made visuals are necessary to grab and retain the attention of customers—both current and potential. Many people prefer visuals over long blocks…

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