There is no shortage of small or pop-up businesses. So how do you make your small business stand out amid the competition? Outside the Box Design offers a team of experts to help navigate digital marketing.
One of the easiest digital marketing tools to access is Facebook. As the most popular social media network worldwide, Facebook boasts six billion monthly users. The most convenient aspect of this marketing platform is that the potential audience is only a click away. Though the tool itself is easy and essentially free, avoiding key mistakes can help your Facebook page stand out.
Unclear Company Goals or Mission
Creating a Facebook small business page may be user-friendly, but success is dependent on the investment into that tool. Like your small business itself, the Facebook page should reflect your business’s mission and strategic goals. It would help if you tried to avoid creating a page that does not reflect your business’s overall goals. Keep the content on your page focused on promoting your business and avoid irrelevant content.
Inconsistent Brand or Voice
Like a mission statement, your brand is the image of your company. Maintain a consistent voice and image so that you always convey your business’s mission and goals. Your Facebook page allows you to showcase your business and your product, but it also provides an opportunity for you to market yourself and your brand. Your clients and customers know what to expect from your company when your brand and voice are consistent.
Unwillingness to Expand Product Offers or Market
While it is important to maintain a clear business image, it is also important to accommodate for competition. The presence of competitors on Facebook creates opportunities for competitive marketing. When promoting your small business page, do not ignore competitors’ Facebook pages.
If you know your competition, products, and prices, you will have the information you need to stay relevant in social media marketing. Be sure to remain up to speed and engaged in advertising opportunities or trends, such as Black Friday or Cyber Monday.
Unwillingness to Utilize Facebook Ads
Facebook has created a refined marketing product, and Facebook ads offer an opportunity to target your audience. With six billion monthly users, reaching the right market for your small business can be a feat. Facebook’s ads can target your market to provide relevant markings. An unwillingness to use these available tools can put your Facebook small business page at a disadvantage.
Not Testing or Tracking Ads
Another feature of Facebook and Facebook ads is the ability to test your ads. Testing ads is a cost savings feature since it will keep you from spending too much money on ads that will not work. Facebook ad tests identify which ads are most successful so you can focus your spending on the successful ads.
Not Using the Facebook’s Free Tools
Facebook offers many free tools for small business owners and their pages. These tools can help you track your site’s traffic, upload content, connect with customers and the community, and sell products. The tools are free to use and are available to help you promote your small business.
Providing Poor Customer Responses
Facebook makes connecting with customers easier than ever. It also creates transparency for your communications to and with your customers. You should answer the communication timely and professionally.
Not Linking to External Sites
Facebook is a convenient marketing tool that effectively markets to more audiences than ever before, but there are some limitations to Facebook’s functionality. Do not limit yourself to Facebook’s tools, and consider utilizing tools that work in conjunction with Facebook to maximize your small business’s options.
Facebook provides a platform for your small business, but maximizing that tool is up to you. The Federal Deposit Insurance Corporation provides business marketing strategies relevant to social media marking. You can find more information about small business marketing here.
How do I Learn More?
To learn more about investing in small business marketing opportunities, contact the experts at Outside The Box at (860)-375-0297 or firstname.lastname@example.org. Our team will be happy to answer any questions you have.