Digital Marketing is a continuously evolving industry, and 2020 is no exception. Below are three industry trends that will help your business succeed.
The first digital marketing trend of 2020 is Visualization. Well-made visuals are necessary to grab and retain the attention of customers—both current and potential. Many people prefer visuals over long blocks of text. According to Social Media Today, 62% of millennials desire a visual experience. They want to be able to see content in visually exciting ways, plain text just won’t cut it anymore. Not only is providing visual experiences important to engage your customers, it goes hand-in-hand with increasing revenue. It is projected that by 2021, brands with redesigned websites that support visual search will see an increase in revenue of 30%. Infographics and charts are a couple great ways to start adding more visually appealing content on your site, increasing revenue and user engagement.
In addition to creative and attention-grabbing visuals, personalizing your customer’s experience is key to growing your audience. Consumers want to feel connected to the brands their buying from. When consumers feel they’re having a personalized experience with a brand, they are 80% more likely to make a purchase, according to Epsilon. Personalization goes beyond an email with the customer’s name at the top, it’s friendly service, giving specific recommendations, and follow-ups. 2020 is not the year to skip out on providing personalized experiences. In fact, it’s a great way to get those 80% of purchasing consumers to come back.
Personalization and customer advocacy go hand-in-hand when creating a loyal client-base. Of course, marketing to new potential clients is important, but continuing to follow up with loyal customers is just as essential to keep your business booming. Having loyal customers is one of the best ways to promote your brand for free. Word of mouth, positive reviews, and referrals are some examples of this. Studies like this one show the profitability of referred customers. According to the study mentioned, referred customers are 18% less likely to leave a business when compared to non-referred customers. Creating and maintaining relationships with your customers is important, and the proof is in the numbers.
Although digital marketing is constantly evolving, there is one thing that stays constant: brands must be willing to evolve with it. Visualization, Personalization, and Customer Advocacy are three ways to sustain your business in 2020 and onward. Keeping up with all these trends can be overwhelming, but there’s no need to take it all on alone! Let’s talk about the growth of your business.