Linkedin is a vital tool for businesses today. This platform has grossed over 310 million monthly users, and 40% of them are active daily. These numbers already show you how vital Linkedin is for the growth of your business, among other benefits. That said, here are 10 tips to improve your company’s Linkedin page.
1. Your Content is a priority.
Content (original content) is how you communicate with potential customers that you’re a knowledgeable source in your industry. You should strive to create content that educates and solves the problems of your target audience. This way, you get increased traffic to your page and website as a whole. Because people are always looking for information.
2. Optimize your page
Every social media has ranking factors. And Linkedin is not a stranger to this. You have to pay attention to Linkedin’s SEO for your page to appear when a user searches for a business like yours on Linkedin’s SERP. One area especially crucial to work on is your ‘About Us’ section. Including particular keywords will help you improve your ranking.
3. Engage with your customers
Creating content that gets people talking is how your company can stand out online. You should get your content creation team to create content that talks and engages with your posts. And make sure to reply to comments as it motivates people to talk more.
4. Use Visual Media
Texts alone will make your content and page in its entirety boring. You should consider hiring a video editor or a graphics designer to help you create content that will make your page look vibrant. Try as much as possible to avoid using stock images as they tend to reduce the uniqueness of your page.
5. Write a Solid About Us Page
Your aim here is to make your ‘About Us’ page as concise and informational as possible. Directly telling your company’s story is always your best bet. On your About us page, you should share things like:
- What products or services your company offers
- What makes you different from the competition
- Why they should follow you
- Your mission, story and goals
Include all of these, and make sure you’re as straightforward as possible.
6. Make sure your employees follow the Page.
This is a valuable tip many companies can leverage to improve their reach on Linkedin. When you hire new staff, get them to follow your company’s page, and have them engage with your content from time to time. And over time, it would improve the page’s strength.
7. Pay attention to your background picture.
Your background picture immediately adds appeal to your Linkedin page. As many experts have put it, your Linkedin background picture is your business card. So, use it accordingly. Even if you don’t have a professional graphics designer on your team, a tool like canva can come in handy. In that 1536 x 786px Linkedin allows, it’s best to put your company’s information, so whoever lands on your page will immediately know where to go.
8. Keep your updates concise.
Attention spans have dropped drastically, and if you’re not catching your audience’s attention in seconds, nobody will read your content. Try not to go over 150 characters, so you don’t bore people. The goal is to get your message across as quickly as possible to waste your time.
A side tip is to start with a question or state a problem that your readers may be going through because these go a long way in grabbing your readers’ attention.
9. Use Tracking Links
Not many people use this, but it’s a great way to know what’s working and what’s not. Your Linkedin page is a marketing tool just like every other social media platform your company utilizes. And including tracking links helps you with analytics. You know which posts perform the best with them, what types of people follow your links, and other information you get from such analytics. Here are some tracking tools to look at here.
On a side note, you shouldn’t use links in every post; use links sparingly, as they increase your engagement.
10. Create a Linkedin Ad Account
Just a few brands leverage Linkedin Ads, and that’s a heavy miss. Linkedin offers very detailed targeting, which can help you get more leads and more conversions as a whole. And as klientboost puts it, “With real readers (qualified, professional prospects in your LinkedIn audience) comes real challengers, and also real rewards.”
Linkedin is gradually becoming as versatile and beneficial as Facebook, and the sooner you jump on it, the better for your business.
Improving your company’s Linkedin page requires you to take the right steps consistently.
And we all know that it’s the leading platform for getting professional leads, so it’s not a platform to relent on.